![]() ![]() Web editors often evaluate how individual pieces of content perform, which can help them make future decisions to maximize a website's audience. These web editors regularly check the website's metrics such as page views, unique visitors and their time on the site. Some web editors work with metrics to see how the content they produce and edit performs online. Related: 8 Careers in Digital Media (With Steps To Get Started) Tracking metrics They might use other best practices, such as posting new content frequently and incorporating internal links into the content, to direct more traffic to the target website. The web editor incorporates keywords or phrases into the content to appeal to specific searches. One potential goal of creating content is to appeal to a search engine's algorithm. The web editor often works to optimize content for search engines. In that case, the timing of the published content determines the content for the newsletter. In some instances, an e-newsletter pulls content from a website on a monthly or weekly basis. If an organization has an e-newsletter, the web editor might set the content for the newsletter. For example, the web editor schedules when new blog posts appear on a website and when social media posts go live. Publishing contentĪ web editor often publishes digital content at opportune times. Web editors with these responsibilities use video editing software to create new videos or reformat older material. A video might be part of a larger social media advertising campaign or just a simple promotional post. The video content acts as a way to explain something about the company, such as a mission statement or product demonstration. Creating videosĪ web editor might create videos for a website or for social media platforms. A web editor might also create a style sheet or guide for the website to help promote consistency in the content. The web editor might use a professional writing tool, such as a browser extension that identifies common writing errors, to help them ensure the copy is as close to error-free as possible. Sometimes, the web editor reviews copy that subject matter experts, staff writers or freelance writers create. The web editor ensures the copy is grammatically correct and free of errors. Many web editors review copy before publishing it on a website. Web editors also participate in digital advertising campaigns on social media platforms by creating copy for the advertisements. The copywriting involves conducting research, including interviews with a company or industry expert. In other instances, the web editor creates copy for email marketing campaigns, social media posts or e-newsletters. Some web editors create copy like blogs or internal webpages. Here are some of the tasks a web editor might perform: Writing copy What does a web editor do?Ī web editor's responsibilities focus on creating and presenting digital content. Large corporations might also hire web editors to help manage their online presence. Several industries employ web editors, including marketing, journalism and advertising. Web editors can work with different types of content, including videos and images. The web editor's role might involve writing copy for websites, creating emails and posting on social media. What is a web editor?Ī web editor is someone who works with digital content. In this article, we discuss what a web editor is, what they do, how to become a web editor and some skills that can help you succeed in this role. Understanding the duties of a web editor can help you develop the skills necessary to attain a position in the field. A web editor often plays a critical role in planning and creating content for websites and social media platforms. Web editor positions are becoming more common as companies shift their focus from print products to online media. ![]()
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